Gen George

In 2012 Gen launched OneShift on the back of a free blog and after hitting the streets with nothing but posters, duct tape and an ipad. Within the first month OneShift had acquired 300 users as well as a couple of clubs who were using the marketplace also. Within the space of three years, OneShift now has close to 600,000 users and 37,000 businesses across the whole of Australia. In 2013, OneShift received an investment of $5 million for 27.5% equity from Programmed (ASX: PRG).

Gen is heavily involved in the start-up and business community in Australia. She mentors for MURRU Indigenous Business School, Springboard Enterprises and is on the panel for Macleay College’s Industry Panel for Diploma of Business (Entrepreneurship). Gen leads several women in business and tech initiatives, including 'Women In Tech Australia' ( and ‘LMBDW' (with over 500 members). 

She works with City and State Government to increase awareness of start-ups, and to connect corporate companies for mentoring and investing initiatives with the wider aim to help Australian start-ups and to think and grow globally. This is achieved through partnerships with Boston Consulting Group, Council of Small Business Australia (COSBOA) and a member of the Entrepreneurs Organisation (EO).

This year alone, Gen has now been listed in The Australian Financial Review & Westpac’s '100 Women of influence 2015', is a Finalist for the Telstra’s Business Women’s Awards 2015, was awarded First place for ‘Top 50 Australian Emerging Leaders’, 'Young Female of the Year 201’5 and 'Young Entrepreneur of the Year 2015' (Global Silver Stevie Award) and Smart Company’s 'Hot 30 Under 30' 2015.

Social Media Links:

Instagram - @oneshiftjobs

Twitter - @msgengeorge

LinkedIn -